Woobie Official hadn’t updated its website or branding since its founding in 2019, so a rebrand was long overdue. The 'W.O.' mark was already well known within the military community, so we chose to retain it while simplifying the core logo to preserve its iconic recognizability. Beyond the logos, however, Woobie Official lacked consistent branding elements—so our primary goal was to develop a cohesive and refreshed brand identity that complemented the signature W.O. logo.